Net-a-porter has already revolutionized global fashion retail by making fashion easily accessible. They have gained great success due to being technically advanced, their activity on social media and their close relationships with designers and customers. Their service in terms of delivery and their return policy is outstanding.
I went to an event hosted by Net-a-porter the other day with a friend who was personally invited by them. I arrived and was immediately greeted by someone who ticked of my name on the list and then offered me a drink served by handsome young fellows. When we had had a moment to absorb our surroundings a representative came over from Net a Porter and introduced us to the collections and we were made aware that there was a personal shopper there should we need it. All was done very professionally and in a way that made us feel welcome as well as lived up to our expectations of Net-a-Porter. The venue was a gallery which gave the event a certain edge and coolness to it without being too artie fartie.
We can talk about the importance of service offline – but it matters even more so online. And it was impressive to see live how offline and online was merged at this event as people were buying online whilst getting the full experience offline as well as posting loads on all the social medias. Many could learn from their way of doing things.