Providing the customer with a shortcut

This week I attended the Fashion Sustainability 101 Series where the topic was how to help existing/emerging fashion brands, fashion designers and fashion practitioners to be more equipped with knowledge/information on how they can incorporate sustainability on their respective businesses or community.

I was amazed by all the levels sustainable fashion brands have to go to in order to be certified. In the end of the day the certification serves the consumers by saying: I'm ok and my journey to get to you was healthy and sound and I contain no nasties. So when you see a GOTS, a BCorp or any other certified certificate then be pleased that the brand is simply trying to serve you as a customer by providing you with a shortcut to the sustainable choice.